MODE Gym
A gym with club vibes, minus the hangovers
Young adults in the U.S. are ditching clubs and alcohol for a health-focused lifestyle. MODE gym gives them the best of both worlds. The campaign uses OOH ads with double-meaning headlines and nightclub-styled photography, event posters inspired by rave aesthetics, and a Ghost Energy pregame drink collaboration styled as red solo cups to prove: you can keep the party energy and skip the next morning regrets.
A gym with club vibes, minus the hangovers
Young adults in the U.S. are ditching clubs and alcohol for a health-focused lifestyle. MODE gym gives them the best of both worlds. The campaign uses OOH ads with double-meaning headlines and nightclub-styled photography, event posters inspired by rave aesthetics, and a Ghost Energy pregame drink collaboration styled as red solo cups to prove: you can keep the party energy and skip the next morning regrets.
Role: Art Director & Designer
Spec Project
Role: Art Director & Designer
Spec Project
Workout classes that feel like club nights
To promote workouts at MODE, they will place posters throughout Chicago with designs inspired by various rave aesthetics. These will include underground warehouse, acid house, and Berlin club rave styles.
Workout classes that feel like club nights
To promote workouts at MODE, they will place posters throughout Chicago with designs inspired by various rave aesthetics. These will include underground warehouse, acid house, and Berlin club rave styles.
Workout classes that feel like club nights
To promote workouts at MODE, they will place posters throughout Chicago with designs inspired by various rave aesthetics. These will include underground warehouse, acid house, and Berlin club rave styles.
MODE x Ghost Energy: Pregame for a party at the gym
Red solo cup design with Sharpie typography brings pregame party culture to the gym. Ghost Energy has strong Chicago ties, making them the perfect partner for MODE's club-meets-fitness brand.
MODE x Ghost Energy: Pregame for a party at the gym
Red solo cup design with Sharpie typography brings pregame party culture to the gym. Ghost Energy has strong Chicago ties, making them the perfect partner for MODE's club-meets-fitness brand.
