MODE Gym
Club energy, gym results, zero hangovers.
Young adults in the U.S. are ditching alcohol for a health-focused lifestyle. MODE is a Chicago gym that meets them there, offering neon lighting, DJ-hosted workouts, and nightlife energy, giving the best of both worlds. The campaign speaks their language with OOH ads featuring double-meaning headlines and nightclub-styled photography that hit whether you're nursing a Friday night or grinding a Saturday morning, alongside event posters rooted in different rave aesthetics. Keep the party but skip the hangover.
Club energy, gym results, zero hangovers.
Young adults in the U.S. are ditching alcohol for a health-focused lifestyle. MODE is a Chicago gym that meets them there, offering neon lighting, DJ-hosted workouts, and nightlife energy, giving the best of both worlds. The campaign speaks their language with OOH ads featuring double-meaning headlines and nightclub-styled photography that hit whether you're nursing a Friday night or grinding a Saturday morning, alongside event posters rooted in different rave aesthetics. Keep the party but skip the hangover.
Role: Art Director & Designer
Spec Project
Role: Art Director & Designer
Spec Project
MODE x Ghost Energy: Pregame for a party at the gym
Red solo cup design with Sharpie typography brings pregame party culture to the gym. Ghost Energy has strong Chicago ties, making them the perfect partner for MODE's club-meets-fitness brand.
MODE x Ghost Energy: Pregame for a party at the gym
Red solo cup design with Sharpie typography brings pregame party culture to the gym. Ghost Energy has strong Chicago ties, making them the perfect partner for MODE's club-meets-fitness brand.
Workout classes that feel like club nights
To promote workouts at MODE, they will place posters throughout Chicago with designs inspired by various rave aesthetics. These will include underground warehouse, acid house, and Berlin club rave styles.
Workout classes that feel like club nights
To promote workouts at MODE, they will place posters throughout Chicago with designs inspired by various rave aesthetics. These will include underground warehouse, acid house, and Berlin club rave styles.
Workout classes that feel like club nights
To promote workouts at MODE, they will place posters throughout Chicago with designs inspired by various rave aesthetics. These will include underground warehouse, acid house, and Berlin club rave styles.
