We shot the doers and dreamers, not just the clothes.

Streetwear campaigns tend to focus on the product. Lobuda wanted to focus on the people wearing it: the skaters, artists, athletes, and entrepreneurs. Anyone with a vision who makes it happen. I creative directed, shot, and edited a commercial and ad campaign putting the "dreamers and doers" front and center, proving everyone deserves to wear Lobuda.

Role: Art Director & Filmmaker