Project Summary:
Created a multi-channel campaign for Utah Department of Safety's motorcycle skills course, designing OOH placements, social media ads, and an experiential concept. Used biker culture language and bold POV photography to reframe skill-building as beneficial for riders of all levels.
Social Activation Concept
Partner with a local motorcycle social media influencer and have them attach a branded sidecar with a crash dummy and sign to their motorcycle while riding around Salt Lake City.
The influencer would make social media content while driving with the sidecar to drive online awareness and the sidecar would be wrapped in Live to Ride branding and a hashtag to drive traffic with viewers on the street.
Created using Google Gemini
