Live to ride motorcycle courses
Confident riders skip safety, so we sold skill instead.
The challenge: the #1 reason why people weren’t attending courses was that they were confident in their current skill level, so how do we get them to listen? Our solution was to focus on what you gain by having more skill, not what you lose by not having enough.
Confident riders skip safety, so we sold skill instead.
The challenge: the #1 reason why people weren’t attending courses was that they were confident in their current skill level, so how do we get them to listen? Our solution was to focus on what you gain by having more skill, not what you lose by not having enough.
Confident riders skip safety, so we sold skill instead.
The challenge: the #1 reason why people weren’t attending courses was that they were confident in their current skill level, so how do we get them to listen? Our solution was to focus on what you gain by having more skill, not what you lose by not having enough.
Role: Art Director & Designer
Senior Art Director: Cooper Epps
Copywriter: K.C. Sosa
Role: Art Director & Designer
Senior Art Director: Cooper Epps
Copywriter: K.C. Sosa
For a social activation, we planned to partner with a local motorcycle influencer and have them attach a sidecar with a crash dummy and sign to their motorcycle while riding around Salt Lake City. They would create social media content while driving with the sidecar to build online awareness, and the sidecar would be wrapped in Live to Ride branding and a hashtag to drive traffic from viewers on the street.
For a social activation, we planned to partner with a local motorcycle influencer and have them attach a sidecar with a crash dummy and sign to their motorcycle while riding around Salt Lake City. They would create social media content while driving with the sidecar to build online awareness, and the sidecar would be wrapped in Live to Ride branding and a hashtag to drive traffic from viewers on the street.
