Live to ride motorcycle courses
Confident riders skip safety, so we sold skill instead.
The challenge: the #1 reason why people weren’t attending courses was that they were confident in their current skill level, so how do we get them to listen? Our solution was to put the customer in the driver's seat and focus on what you gain by having more skill, not what you lose by not having enough.
Confident riders skip safety, so we sold skill instead.
The challenge: the #1 reason why people weren’t attending courses was that they were confident in their current skill level, so how do we get them to listen? Our solution was to put the customer in the driver's seat and focus on what you gain by having more skill, not what you lose by not having enough.
Confident riders skip safety, so we sold skill instead.
The challenge: the #1 reason why people weren’t attending courses was that they were confident in their current skill level, so how do we get them to listen? Our solution was to put the customer in the driver's seat and focus on what you gain by having more skill, not what you lose by not having enough.
Role: Art Director & Designer
Senior Art Director: Cooper Epps
Copywriter: K.C. Sosa
Role: Art Director & Designer
Senior Art Director: Cooper Epps
Copywriter: K.C. Sosa
A graphic road painted on the sidewalk next to the billboard lets pedestrians ride alongside the motorcyclist, literally putting them in the driver's seat.
A graphic road painted on the sidewalk next to the billboard lets pedestrians ride alongside the motorcyclist, literally putting them in the driver's seat.
Crash dummy riding shotgun.
The plan: partner with a local motorcycle influencer to attach a sidecar with a crash test dummy to their bike and ride around Salt Lake City. They'd create social content while driving, and the Live to Ride-branded sidecar would turn heads on the street, driving traffic both online and IRL.
Crash dummy riding shotgun.
The plan: partner with a local motorcycle influencer to attach a sidecar with a crash test dummy to their bike and ride around Salt Lake City. They'd create social content while driving, and the Live to Ride-branded sidecar would turn heads on the street, driving traffic both online and IRL.
