Hustle Butter
Tattoos are permanent, might as well keep them BOLD
The punk underground was built on raw authenticity and rebellion, with tattoos ingrained in the culture. My approach was to show the contrast between the nostalgic, faded imagery and vivid ink to make the product benefit visible.
This campaign would be a collaboration with Kevin Salk, a photographer known for his black & white photographs of the 80s punk underground.
Tattoos are permanent, might as well keep them BOLD
The punk underground was built on raw authenticity and rebellion, with tattoos ingrained in the culture. My approach was to show the contrast between the nostalgic, faded imagery and vivid ink to make the product benefit visible.
This campaign would be a collaboration with Kevin Salk, a photographer known for his black & white photographs of the 80s punk underground.
Role: Art Director & Designer
Spec Project
Role: Art Director & Designer
Spec Project
Tattoo Convention Community Sleeves
Artists add their stencil designs to a shared torso throughout the day, turning a blank canvas into a finished piece representing the talent at the convention. The progress gets posted on social media for everyone to follow along.
Tattoo Convention Community Sleeves
Artists add their stencil designs to a shared torso throughout the day, turning a blank canvas into a finished piece representing the talent at the convention. The progress gets posted on social media for everyone to follow along.
