Celestial Seasonings x Build-A-Bear

Adulting is hard. So, stuff a bear and drink some tea.


Studies show that Gen Z is the most anxious generation AND the most nostalgic generation. Celestial Seasonings and Build-A-Bear teamed up in a pop-up where stressed young adults can write letters to their younger selves, seal them in tea bag-shaped pouches, and stuff them inside Build-A-Bear companions while sampling calming teas. They leave with a tangible reminder that taking care of yourself isn't childish, it's essential.


Adulting is hard. So, stuff a bear and drink some tea.


Studies show that Gen Z is the most anxious generation AND the most nostalgic generation. Celestial Seasonings and Build-A-Bear teamed up in a pop-up where stressed young adults can write letters to their younger selves, seal them in tea bag-shaped pouches, and stuff them inside Build-A-Bear companions while sampling calming teas. They leave with a tangible reminder that taking care of yourself isn't childish, it's essential.


Role: Art Director & Designer

Spec Project

Role: Art Director & Designer

Spec Project